[Mb-civic] Networks Missed a Historic Speech
ean at sbcglobal.net
ean at sbcglobal.net
Thu Jul 29 21:07:17 PDT 2004
Networks Missed a Historic Speech by John Nichols
http://www.thenation.com/thebeat/index.mhtml?bid=1&pid=1633
BOSTON -- When Barack Obama was delivering the finest keynote
address heard at a Democratic National Convention since Mario
Cuomo's 1984 speech in San Francisco, the nation's broadcast
television networks were airing their usual mix of police dramas, a
program about a Disney cruise and a show that asked the question:
"Who says pageant girls don't eat?'
ABC, NBC and CBS chose not to air any of Tuesday night's
convention proceedings. For the first time since the development of
broadcast television, Americans could not tune into one of their local
commercial television stations and watch nation's oldest political party
reinventing itself for the newest campaign.
To be sure, the cable networks offered a reasonable mix of live
convention coverage -- ranging from the incessant play-by-play chatter
of CNN to the potshots from Fox and the uninterrupted feed of CSpan
-- but the broadcast networks chose not to be carry the convention. As
such, they sent a powerful signal regarding the extent to which they
take seriously their responsibility to provide citizens with the
information that is the lifeblood of democracy.
It is true that much of what is said from the convention podium these
days adds up to little more than a partisan informercial. But there are
still meaningful moments, and Obama's address was one of them. In
fact, the Illinois state senator's speech was an exceptionally significant
expression of the ever-evolving story of American citizenship and
political engagement. Obama's often poetic message -- with its "E
pluribus unum. Out of many one" theme -- was the talk of the
convention.
It was not, however, the talk of the nation because, of course, the
networks chose not give it the same time and attention they devoted to
that program about the eating habits of their "pageant girls."
The failure to broadcast the speech by a man many believe could be
the country's first African-American president struck even some media
veterans as troubling. On ABC's "The View," co-host Meredith Vieira
spoke of how, "After (Obama) got done speaking, I had chills" and
complained about the decision of the networks to neglect the keynote
address. "He is a man that America needed to see," she said.
By any measure, Vieira is right.
But don't expect broadcast television to get the message. The networks
have replaced the civil and democratic values that once a played a role
in decisions about what to cover with commercial and entertainment
values that dictate a denial of seriousness or perspective when it comes
to political stories.
That's one of the reasons why so many Americans objected last year to
Federal Communications Commission proposals that would have
lifted the cap on the number of local TV stations a corporation could
own -- and the amount of the viewing audience network-owned
stations could reach.
Despite the intensity of the FCC rule fight, the campaign for media
reform in America is only beginning to have a serious impact on the
political process. But it is growing. And, while the neglect by the
networks of the Obama speech is troubling sign, there is an
encouraging sign coming out of this convention.
On Tuesday night, delegates approved a platform that recognizes the
burgeoning media reform movement in the United States. The
language that was added to the platform, under pressure from unions
such as the Communication Workers of America that have become
increasing active in the fight for media reform, was not radical. But it
was on message. "Because our democracy thrives on public access to
diverse sources of information from multiple sources, we support
measures to ensure diversity, competition, and localism in media
ownership," argues the new platform language.
There's a lot more that Democrats should stand for with regard to
media reform. And, hopefully, anger over the decision of the networks
to skip coverage of Tuesday night's proceedings will cause party
activists to recognize that complaining about the conservative bias of
Fox is not enough. When the major networks choose pageant girls
over political history, they themselves are making the case that
democratic renewal cannot be achieved without radically altering the
style and structure of our media system.
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