[Mb-civic] NYTimes.com: Wal-Mart Enlists Bloggers in P.R. Campaign

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TECHNOLOGY | March 7, 2006
Wal-Mart Enlists Bloggers in P.R. Campaign
By MICHAEL BARBARO
Wal-Mart is looking beyond the mainstream media and working directly with bloggers. But the strategy raises concerns about what bloggers should disclose to readers.
http://www.nytimes.com/2006/03/07/technology/07blog.html?ex=1142398800&en=426cdc4411e20380&ei=5070&emc=eta1



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